OpenAI today announced upgrades to ChatGPT search that aim to deliver more accurate, reliable, and useful results.

What’s new. OpenAI’s updates to ChatGPT search focused on three areas:

• Factuality: ChatGPT search produces fewer hallucinations, improving the accuracy of answers, OpenAI said.
• Shopping: Search is now better at detecting when users want product recommendations, keeping results focused on intent.
• Formatting: Answers are presented in cleaner, easier-to-digest formats without sacrificing detail.

Why we care. ChatGPT’s search is increasingly being positioned as an alternative to traditional engines like Google – and adoption of AI search tools is growing. Just remember that even though AI search is booming, it drives less than 1% of referrals.

The announcement. The updates were shared via ChatGPT changelog.