Google expands Vehicle ads to include RVs and campers
Google vehicle ads now accept listings for recreational vehicles (RVs) and campers. This broadens the scope beyond traditional automobiles.
The details. The expansion, announced Feb. 28, allows RV and camper dealers to showcase their inventory directly in Google search results, similar to how car dealerships have been using the platform.
The catch. Dealers must maintain valid dealership licenses in all states, territories, or provinces where their RVs and campers are located or offered for sale – the same requirement that applies to other vehicle categories.
Why we care. Dealerships can now reach potential buyers searching for recreational vehicles directly through Google’s vehicle ad format, expanding their reach.
What’s next. Interested dealers should review Google’s Vehicle ads policies (Beta) to ensure their RV and camper inventory meets all eligibility requirements before listing.
Bottom line. This expansion gives dealers a new way to connect with potential buyers actively searching for RVs and campers.
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About the author
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.
In 2008, Anu’s career started with
delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.
She is also an international speaker with some of the stages she has presented on being SMX (US), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna) and more.