The Crowne Plaza Shanghai stands as a landmark of cinematic history. It is among the earliest known film-themed hotels in China and the main venue for the Golden Goblet Forum of the Shanghai International Film Festival. Its interior is designed as a living museum that celebrates the city’s vibrant film culture with a curated collection of vintage projectors, classic movie props, and iconic posters. Throughout the years, the hotel serves as a dynamic cultural hub, hosting film salons, fan clubs, and industry events. The hotel is a key venue where Shanghai’s cinematic identity is actively shaped and explored by professionals and enthusiasts alike.