The 8 Phases of Property Development

The 8 Phases of Property Development

  16 Jul 2024

In the fourth instalment of my series on development, I’ll walk you through each step of the development journey.

Becoming a property developer, even dabbling in the idea of development as an adjunct to a more passive property investment career, is not as simple as it seems.

New builds require extensive legwork and preparation, and that’s before the first clump of soil is even turned on site.

Note: As a hands-on developer, or even as an armchair developer who employs project managers and a team of consultants, you must embrace various roles and responsibilities in order to get the job done and get it done right.

Understanding these roles begins with understanding every stage that’s involved in the development process itself, from conception to completion.

Although there are a distinct set of complementary steps that every property developer must follow in order to achieve the best possible outcome, the process is rarely completely linear.

It is important for the developer to remain flexible and have the capacity to problem solve and think on their feet at all times, as at any point plans can go awry.

While the process may vary slightly from project to project, in essence, all property developments must go through the following stages: 

  1. Pre-purchase
  2. Concept stage
  3. Purchase
  4. Town planning
  5. Working on drawing and documentation
  6. Pre-construction
  7. Construction
  8. Completion

The nature and magnitude of a property development often compel the constant repositioning of one or more aspects of the concept in a developer’s mind and/or renegotiation between the developer and other participants in the process.

With large sums of money at stake and extensive timeframes over which a development evolves, all aspects need to be managed carefully as the cost of making a mistake can be extraordinarily high.

It is therefore important to note that a successful developer must be able to handle and thrive under intense pressure and uncertainty.

With this disclaimer in mind, let’s take a closer look at these eight important stages of a property development project:

1. Pre Purchase

Pre-purchase is a fairly obvious first step in the development process.

As the name suggests, it involves seeking out a block of land or an established house site that has sufficient potential to either refurbish the existing property or obtain development approval to construct multiple dwellings.

At this stage, it is important to already have your finance in place or at least have an understanding of your borrowing capacity so that you know your limits and what you should be looking out for.

After all, there’s no point deciding to demolish an old house and knock up five townhouses in its wake if you could not possibly obtain the necessary funding to do so.

You should also have a team of consultants organised who can advise you as to the project’s viability.

This should either be a development manager who can coordinate the entire process and a team of industry professionals or individually; a solicitor, architect, surveyor, town planner and estate agent to give their honest assessment of end values and marketability of the completed product.

2. Concept stage

Once you’ve found a potential site, the next logical step is to come up with a concept.

What can you put on the site?

How many units?

How big?

What restrictions are there?

To ascertain what can be constructed on your chosen allotment, you must first assess the local council’s development and planning policies.

Often these documents are freely accessible by logging onto the local council’s website, or alternatively, you can visit their offices and ask to see a hard copy.

At this time you should carefully gauge the market demand in your chosen area; in other words, what type of dwelling would sell or lease well because let’s face it, you want to design and build a project that has optimal marketability.

You must also undertake a detailed analysis of the neighbourhood character, as maintaining the traditional nature of an area is an important consideration for the local council and their town planning requirements and regulations.

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Tips: It’s a good idea to consider any neighbours to your site and potential objections they might have to the project.

Taking these factors on board and attempting to address them before you begin construction can save valuable time and money down the track.

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